Latest Writing
Notes on building, pricing, and running the product.
Product6 Min Read
Designing for the first five minutes
Onboarding is the only part of your product every user sees. We rebuilt ours around a single question: what is the smallest win we can deliver today?
DRDevon Reyes·Jul 2, 2026
Engineering9 Min Read
The case for boring infrastructure
Every exciting outage starts with an exciting technology choice. Here is why our platform team keeps reaching for the least novel option on the table.
PNPriya Nair·Jun 24, 2026
Growth5 Min Read
How we price without a sales team
Self-serve pricing sounds simple until you write the page. A look at the experiments, the mistakes, and the framework we landed on.
SWSam Whitfield·Jun 15, 2026