Today
Welcome back, Maya. I put together the rollout plan you asked about last night.
Perfect. What are the key steps?
Here is the shape of it. Three things to keep in mind:
  1. Ship behind a flag so we can dark-launch to a small cohort first.
  2. Keep the old path live for one release as a quick rollback.
  3. Announce twice, four weeks out and again the week before launch.
That is exactly what I needed. Shipping it today.

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